by Alma Causey
High quality leads are the linchpin of every business. You can have overwhelming traffic on your portal. But if prospects aren’t ready to convert, you’ll have a hard time generating decent cash flow.
And no matter how easy it seems, attracting and converting leads is no brainer. Given the amount of competition lurking behind the scenes, lead generation is nothing short of an art. According to Hubspot, 61% of marketers say generating leads is their biggest challenge.
What are the common lead generation challenges?
All of these cool tools, tips, and tricks that marketers use to inspire creativity in their work go down the drain when lead generation isn’t enough. Here are some of the challenges they face when working on leads:
- Produce a good volume of qualified leads
- Measure the success of the lead generation strategy
- Find the right channels for content distribution
- Nursing leads effectively
- Build an effective strategy within the budget
There is no silver bullet or magic wand that can pull more leads into your business. It is the result of implementing several skilled tactics.
4 ways with minimal effort to maximize qualified leads
We can steer our campaign in an impressive and dazzling direction. We have summarized four options below:
- Offer unique content
Lead generation content marketing is the practice of posting original content on your portal that will attract qualified business leads. This is the primary interaction potential customers will have with you. This is your chance to showcase your talent in your niche, build authority, and build a relationship that will be nurtured later.
These are the seven types of content you can use to generate leads:
- Offer free webinars
- Create online courses and boot camps
- Send newsletter
- Free independent research
- Create infographics
- Offer downloads and books
- Offer free software trials
Browse your customer support email account. Find out which questions come up most frequently. Then incorporate the answers into your content. The key to successfully deploying content marketing is delivering the right information at the right time. It is imperative that you come up with a plan to use content marketing on a budget so that it is economical for you.
According to the Content Marketing Institute, 88% of B2B marketers use content marketing as a lead generation tactic. There is no one size fits all solution for marketing your content or generating leads. Depending on the nature of your business, one method can be more effective than the other.
- Search engine optimization (SEO)
The Search Engine Journal reported in one of its posts that 59% of consumers search Google for local businesses every month. This makes SEO a powerful tool for generating high quality leads with a 14.6% chance of closing a deal.
Essentially, SEO is the process of customizing and editing various aspects of your website so that they easily appear in the search grid. It works in tandem with lead generation because the more you show up in a grid, the higher the chances that potential customers will find you.
Backlinko shares an important finding in this regard – Google uses over 200 factors to rate websites!
Users typically search for two purposes:
- Inform – When you want to know something about a topic
- Buy – When searching for something by keyword
Every page of your website deserves attention. Everyone contributes to increasing your SEO ratings. Confetti cards, overlay cards, or scroll cards can help you understand user behavior. For example, you can check which items are getting the most attention. What is the factor that repels potential customers?
Everything from images to taglines to body content must lead to calls to action (CTAs). This requires devising a layered content plan to move leads from their first interaction to the next.
- Email Marketing
Once you’ve caught customers’ attention by forcing them to deliver email, now is the time to take your relationship one step ahead. Usually this takes the form of email marketing.
It’s an exercise that gives you an opportunity to show where your audience is hanging out. You can share your worth with them, strike the right chords, and make sure they take action. The one thing about email marketing strategy is that you can face potential buyers. It gives you a chance to remind them of your existence and the fact that you will solve all their misery.
This is a brief, step-by-step guide that you can follow as a lead generation tool:
- Sign up with an email marketing agency – this will provide you with a tool for sending an automated sequence of emails
- Make a lead magnet – visitors will download this in exchange for their email address
- Send nurturing emails to inform, entertain, and add value to subscribers
- Push them toward a sale – gentle promotional emails and reminders of your product / service are sometimes all your customers need
Email marketing helps keep potential buyers informed. Even if they don’t open your email regularly, the fact that your name appears in their inbox makes it worth it. They know you exist and may turn to your brand when they need your product / service.
Although the hype surrounding content marketing and social media is increasing every day, email marketing continues to be one of the most effective lead generation channels. Strategic recently reported that 42% of companies consider email to be one of their top lead generation channels.
- Social media
For marketers willing to go beyond brand awareness, learning how to get more social media leads is critical. You can do both types of social media marketing, including organic and paid. You have the option to promote your content in groups / communities or through sponsored ads.
Note that lead produced by a medium is usually cold. This is why most marketers nurture social media leads by guiding them through the sales funnel. Another factor to consider before embarking on your social media lead generation strategy is finding the best portal. An ideal platform to display your content on is the one on which you have a large segment of customers.
According to Arun Kumar Biswal, Business Development Manager at PMSL Technology PVT LTD, the first thing to do is figure out which social media platforms to use. To do this, create a target group. Next, set specific goals that you want to achieve with your social media marketing. Also, draw up a financial plan that sets out the strategy.
Despite statistics showing that more than 2.45 billion people use Facebook every month, using it may not necessarily produce favorable results. According to the Wpromote State of B2B Marketing Report, 89% of B2B marketers turn to LinkedIn for lead generation. To improve your game in this arena, you can turn to professionals like Linked Lead Ninja. They will help you get a clear perspective on how to improve leads through LinkedIn.
Many companies start their social media marketing without a defined goal. If you want to convert the right social media leads, you need to be clear about your sales process.
Lead generation is a fundamental marketing concept that requires a complex strategy. Once you understand the concept of the sales funnel, you will gradually understand how to get your prospects from one level to the next.
We hope our blog has helped you gain some insight into the topic. Let’s hope you will soon be at the top of the search grid. Good luck! J.
Alma Causey is a freelance writer by day and sports fanatic by night. She writes on technical education and health-related topics. Just live, give generously, watch football and be a tech lover.