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Marketing requires good communication skills from @BevMahone - Global Online Money Finder
Entrepreneur

Marketing requires good communication skills from @BevMahone

by Beverly Mahone

Whether you are marketing a company, product, or yourself, you need to have the ability to communicate effectively. You can offer a dynamic product or service. However, if you can’t get a strong message across to back your claims or create an influential sales pitch, you are always mediocre.

Products don’t sell by themselves. You need someone behind you to convince the public why it’s good for them. A good communicator knows how to get attention. DP Taylor, business software expert, says: “To successfully market yourself, it is very important to know what you are talking about.” And I’ll go one step further – you need to know how to clearly articulate your thoughts and ideas. As a solo preneur, it is important that you also know how to write engaging emails / newsletters and eye-catching articles / blog posts in order to increase traffic and sales.

Why are good communication skills important? Good communication skills will enable you to develop relationships with others. This includes both verbal and non-verbal. When you first meet someone, you want to make sure that you are speaking to them in a positive and friendly manner. This is reflected not only in the tone of your voice, but also in your non-verbal mannerisms. Eye contact and facial expressions can tell more about you than you know. I would certainly rather deal with someone who is smiling than frowning as if they are disgusted or confused by what I am saying.

Unfortunately, some people are too quick to talk about themselves and what they’re doing (or selling). It’s much better to take the time to learn more about the other person you’re interacting with. Even if someone asks you what you are doing, you don’t have to give them a 20-minute presentation. You can tell them briefly as you lead the conversation back to them.

Equally important is the ability to listen and understand what is being said in the conversation. Active listening opens the door to more stimulating dialogue. The way we communicate with our bodies can be a dead giveaway for how we actually feel about a particular person, topic, or discussion. Research shows that more than half of all human communication is nonverbal. Our body language is the unspoken element of communication that we use to reveal our true feelings and emotions. This includes our facial expressions, gestures and posture.

Being able to communicate effectively is an important life and business skill. The words we choose can have a huge impact on how others interact with us. So when trying to market your business, product, or yourself remember this: if you speak well you can be an influence, and if you can influence you can achieve your marketing goals.

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